Aweber

Putting The “Service” Back In “Customer Service”
By Sean Cohen

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The future of customer service is here. Technology has made seeking out support faster and easier than ever. But, has your digital age company sacrificed true service in the name of automation?

Today, finding customer support is as simple as writing an e-mail or picking up the phone. But, even though you’re not face-to-face with your customers, you still leave a lasting impression. Do you come across as caring and competent, or menacing and mechanical?

Offering stand-out service on the Internet isn’t as hard as it is rare. Take these simple steps towards old-style service in the digital age:

    Give Each Customer a Personal Response
    Be Clear, But Sincere
    Offer Live Customer Support
    Make Sure Your Support Reps Have All the Answers

Give Each Customer a Personal Response

    When a customer sits down to e-mail your company, it’s because he needs help. He chooses e-mail because it’s quick, but his request still warrants a satisfying and personal response!Companies eager to save time and money often take automation too far in their customer support. Each customer has a unique question, and deserves a unique answer. Even if you save time by copying and pasting stock replies, change the opening and closing to make the message sound less robotic.

Be Clear, But Sincere

    When responding to customers’ e-mail, be sincere and to the point. Before sending a message, try turning the tables. Ask yourself, “Would this answer satisfy me if I were the customer?”Take that extra moment to give your customer the help he deserves. It might mean the difference between a satisfied customer and a credit card chargeback!

Offer Live Customer Support

    E-mail has become an acceptable form of communication. But, live customer support is still necessary. The plethora of information available online can be overwhelming to customers, especially those new to the Internet!Single your company out from the crowd by providing customers with a real person to talk to. Live phone support is an invaluable way to foster trust. When your customer has reached the end of his Internet rope, and just needs help, your toll free number is the answer he’s looking for.

Make Sure Your Support Reps Have All The Answers

    The presence of phone support will do no good if your staff doesn’t know your product! Customer support reps should be warm and friendly, and willing to help with any aspect of your product.What a good feeling it is to talk to someone who feels confident in his product. It’s even better if he’s knowledgeable enough to solve your problem without transferring you all around the company!

Provide Stand-Out Service; Gain Lifelong Customers

    Too many e-businesses skimp on customer service, hiding behind web sites and message boards. Customer support is an integral part of every company, even those operating solely online. Be one of the few to offer stellar service, and gain customers for life!

Customer Service is becoming a lost art, but Sean Cohen wants to make sure that never happens at AWeber Communications! Find out what service is meant to be.  Risk Free 30 Day Trial

What Is Affiliate Marketing?

This is the easiest explanation I know for you to understand what affiliate marketing is.

A system of advertising in which site A (you) agrees to feature buttons from site B (them), and site A (you) gets a percentage of any sales generated for site B (them).

Another well known example:

Affiliate Marketing is a widespread method of promoting a website, in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder’s-fees to individuals who introduce new clients to a business. Compensation may be made based on a certain value for each visit (Pay-per-click), registrant (Pay-per-lead), or a commission for each customer or sale (Pay-per-Sale).

How can I learn how to implement affiliate marketing into my business?

There are various ways to learn, it all depends on your preferred method of study.

  1. When you sign up for Affiliate Tips, you’ll receive a series of affiliate marketing emails tips in your inbox.  It’s free to sign up here.  While this isn’t actually a study guide, it will empower you with simple details of affiliate marketing.
  2. This next recommendation is more of a classroom style setting.  Affiliate Classroom.  I highly recommend this because you can ask questions and receive one-on-one support.  There is even a $1 trial to try it out and if you decide you don’t want it, all you have to do is cancel.  In any event, I encourage you to download the free Affiliate Classroom Magazine here.
  3. The Super Affiliate Handbook by Rosalind Gardner.  This is, in my opinion, the most popular guide on Affiliate Marketing.  While it isn’t a classroom setting, this guide will empower you step by step with setting up an plan of action including how and where to choose affiliates in your quest for a successful affiliate strategy.  This affordably priced handbook is available here.