Putting The “Service” Back In “Customer Service”
By Sean Cohen

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The future of customer service is here. Technology has made seeking out support faster and easier than ever. But, has your digital age company sacrificed true service in the name of automation?

Today, finding customer support is as simple as writing an e-mail or picking up the phone. But, even though you’re not face-to-face with your customers, you still leave a lasting impression. Do you come across as caring and competent, or menacing and mechanical?

Offering stand-out service on the Internet isn’t as hard as it is rare. Take these simple steps towards old-style service in the digital age:

• Give Each Customer a Personal Response
• Be Clear, But Sincere
•  Offer Live Customer Support
•  Make Sure Your Support Reps Have All the Answers

Give Each Customer a Personal Response

When a customer sits down to e-mail your company, it’s because he needs help. He chooses e-mail because it’s quick, but his request still warrants a satisfying and personal response!Companies eager to save time and money often take automation too far in their customer support. Each customer has a unique question, and deserves a unique answer. Even if you save time by copying and pasting stock replies, change the opening and closing to make the message sound less robotic. Read more »

This is the easiest explanation I know for you to understand what affiliate marketing is.

A system of advertising in which site A (you) agrees to feature buttons from site B (them), and site A (you) gets a percentage of any sales generated for site B (them).

Another well known example:

Affiliate Marketing is a widespread method of promoting a website, in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder’s-fees to individuals who introduce new clients to a business. Compensation may be made based on a certain value for each visit (Pay-per-click), registrant (Pay-per-lead), or a commission for each customer or sale (Pay-per-Sale).

How can I learn how to implement affiliate marketing into my business?

Simply put – Rosalind Gardner

The Super Affiliate Handbook by Rosalind Gardner.  This is, in my opinion, the most popular and “learned” guide on Affiliate Marketing.  While it isn’t a classroom setting, this guide will empower you step by step with setting up a plan of action including how and where to choose affiliates in your quest for a successful affiliate strategy.  This affordably priced handbook is available here.